Pre Code Hollywood Season: FD Cinematheque
It Pays To Advertise (1931)
Director: Frank Tuttle
Cast: Norman Foster, Carole Lombard, Richard Skeets Gallagher, Eugene Pallette, Lucien Littlefield, Judith Wood, Louise Brooks, Morgan Wallace, Tom Kennedy, Frank Tuttle
63 min
It Pays to Advertise is a 1931 American pre-Code comedy film, based on the play of the same name by Roi Cooper Megrue and Walter C. Hackett, starring Norman Foster and Carole Lombard, and directed by Frank Tuttle.[1]
Plot
Rodney Martin sets up a soap business to rival his father. With the help of an advertising expert and his secretary, Mary, he develops a successful marketing campaign. His father ends up buying the company from him, while Rodney and Mary fall in love.[2]
Cast
- Norman Foster as Rodney Martin
- Carole Lombard as Mary Grayson
- Richard ‘Skeets’ Gallagher as Ambrose Pearle
- Eugene Pallette as Cyrus Martin
- Lucien Littlefield as Adams
- Judith Wood as Countess de Beaurien (credited as Helen Johnson)
- Louise Brooks as Thelma Temple
- Morgan Wallace as L. R. McChesney
- Tom Kennedy as Perkins
- Marcia Manners as Miss Burke
- Frank Coghlan Jr. as Office Boy (credited as Junior Coghlan)
- John Howell as Johnson
- John Sinclair as Window Cleaner
Reception
The film received positive reviews. Photoplay wrote that it has “plenty of speed and lots of laughs”, and praised the “perfect cast”.[2]
References
- Jump up^ The AFI Catalog of Feature Films:..It Pays to Advertise
- ^ Jump up to:a b Ott, Frederick W. (1972). The Films of Carole Lombard. Secaucus, New Jersey: Citadel Press. pp. 80–81. ISBN 978-0806502786.
Film Collectors Corner
Watch It Pays To Advertise Now – You Tube Instant Video
Blu Ray
Not released on Blu Ray
DVD
Not released on DVD
Film Dialogue 
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